Release Plan

From zero to 1,000 streams, with a plan

Spotify only pays recording royalties above 1,000 streams in 12 months — and 88% of tracks never get there. Stop promoting blind: get a week-by-week plan wired to real tools.

30 free credits on signup — enough to analyze a track and generate your plan

88%

of tracks never pass 1,000 streams

1 000

streams: Spotify's royalty threshold

8

weeks of concrete, doable actions

A promotion system, not a to-do list

Plan, content and money — the three things that decide whether a release lives.

The 1,000-stream goal

Live progress toward the royalty threshold, pulled from your Spotify tracking. A clear line to cross, not a vague hope.

AI 8-week plan

Generated from YOUR track's analysis and playlist matches: 3-4 concrete tasks a week, each under two hours, each linked to the right tool.

30-day content calendar

Hooks and captions generated from your track's actual sound and story — batched so you film once and post for a month.

Burnout guardrails

Cadence capped, rest days protected. A third of artists report social media anxiety; sustainable beats daily.

Real profitability

Gross revenue, margin after costs, and your actual hourly rate. A campaign can rack up streams while destroying value — know it.

Wired to real tools

Every task opens the right MusicPulse feature: playlist matching, pitch generator, smart links, clips. No 'go do marketing' hand-waving.

How it works

01

Generate your plan

Pick a track. The AI reads its analysis, its playlist matches and your tools, and builds 8 realistic weeks.

02

Execute week by week

Check off tasks, follow the links, publish from your content calendar at your own sustainable pace.

03

Measure what matters

Streams tick toward 1,000 in real time, and the ROI tracker tells you if the campaign actually paid for itself.

Why 1,000 streams is the number that matters

Since 2024, Spotify only pays recording royalties on tracks that pass 1,000 streams in 12 months. Below that line, your plays generate exactly zero recording revenue on the platform. Industry data shows 88% of all tracks delivered to streaming services stay at or under 1,000 lifetime streams — meaning the overwhelming majority of music earns nothing, not because it's bad, but because it never got a deliberate push past the threshold.

That first thousand is also where the flywheel starts: early completion rates, saves and playlist adds are the signals recommendation algorithms read. A release that crosses 1,000 streams through real listeners has measurably better odds of being picked up than one that trickled there over years.

What a realistic release plan looks like

The classic failure mode of independent promotion is the giant vague checklist: 'do social media, contact playlists, run ads'. MusicPulse generates the opposite — eight themed weeks, three to four tasks each, every task specific and finishable in under two hours: pitch your five best playlist matches above 80%, publish the teaser from day 3 of your content calendar, set up your smart link before launch day.

The plan is generated from your actual data: your track's analysis score, its computed playlist matches, and the MusicPulse tools available to execute each step. It also refuses to prescribe what harms you — no daily-posting demands, and never paid streams or guaranteed placements, which get artists demonetized.

Weeks one and two build foundations (assets, metadata, pre-save), weeks three and four carry the launch, and weeks five through eight do what most artists skip: converting listeners into owned contacts and measuring whether the money and hours invested actually returned value.

Frequently asked questions

How much does the release plan cost?+

Generating a plan costs 5 credits (you get 30 free at signup). Checking off tasks, tracking streams and the ROI ledger are free. The 30-day content calendar is a separate 5-credit generation.

Does it work if my track is already released?+

Yes. The threshold counts streams over rolling 12 months, so a released track below 1,000 streams benefits from exactly the same plan — the weeks simply start from where you are.

Will this get me on editorial playlists?+

No one can promise that honestly. The plan focuses on what you control: pitching well-matched independent curators, publishing consistent content, converting listeners into contacts, and building the early signals algorithms respond to.

Why does the plan limit my posting cadence?+

Because burnout kills more careers than slow growth. A third of artists associate social media with anxiety, and the research is clear that consistency beats frequency — the plan caps tasks at four per week and the content calendar respects your rest days.

Your next release deserves better than guessing

Analyze your track, generate your plan, and cross the threshold that unlocks your royalties.

Start free